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A few months ago,
the Mexican beauty brand Pai Pai launched three shadow palettes, which is known for alluding to the traditions and culture of the country and in this way names its products as Christmas Eve, sphere, punch, horchata, peony, cempasúchil, copal, cocoa, among others.
However, part of the eyeshadow collection included the
A la Mexicana palette, which contained earth tones in yellow, brown, gray and red. But these had names that did not appeal to the general audience and as a consequence caused a negative response. In the networks they are branded as classist and racist by calling the lighter tone norteña and the darker southern , that is, regionalize.