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Facebook labels of government-controlled media reduce users engagement when they are noticed, study shows

Facebook labels of government-controlled media reduce users engagement when they are noticed, study shows
techxplore.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techxplore.com Daily Mail and Mail on Sunday newspapers.

United statesNicholas wolczynskiPatricial moravecAvinash collisIu kelley school of businessUt austin mccombs school of businessIndiana universityInformation systems researchCarnegie mellon universityHeinz collegeUniversity of texas at austin utInformation systemsAfter facebookMccombs school

Facebook s state-controlled media labels appear to reduce engagement

Facebook’s “state-controlled media” labels appear to reduce engagement with content from authoritarian nations. A new study reveals that, with the added tags, users’ engagement decreased when they noticed content labeled as originating from Chinese and Russian government-run media. However, the labels also appeared to boost user favorability of posts from Canadian state media, suggesting broader perceptions of the country play into the tags’ effectiveness.

United statesNicholas wolczynskiPatricial moravecCarnegie mellon universityUniversity of texas at austinIndiana universityIndiana universityCarnegie mellon universityState controlled

Facebook s state-controlled media labels appear to reduce engagement

Facebook s state-controlled media labels appear to reduce engagement
engadget.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from engadget.com Daily Mail and Mail on Sunday newspapers.

United statesPatricial moravecNicholas wolczynskiUniversity of texas at austinIndiana universityCarnegie mellon university