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Kibo Palace upbeat on sports tourism through Kili Marathon
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Kibo Palace upbeat on sports tourism through Kili Marathon
THE annual Kilimanjaro Premium Lager Marathon is increasingly becoming a sports tourism event other than a keep fit ritual.
Last year’s Kili Marathon participants at the starting line ready to take off. Photo: Guardian Correspondent.
One of the most prestigious event, draws participants from largely from Tanzania but also is increasingly attracting foreigners not only from Africa, but also further afield in Europe and North America.
As a result, more and more sponsors are being interested to invest in the event as it offers value for money through the desired mileage of visibility on a global scale as participants come from all corners of the world.