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DNA testing company strategies: 23andMe, Color, Invitae, Helix

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. 23andMe in February said it s going public in a deal that values the company at $3.5 billion.  Despite 23andMe s success, the consumer genomics market has largely bottomed out, an analyst said. Others hoping to cash in on genetic health assessments have pivoted or shuttered efforts altogether. As consumer genetics giant 23andMe prepares to go public, the personal genetics market isn t what it once was.  We ve kind of hit the bottom and we re stable right now, Evercore analyst Vijay Kumar told Insider. But that hasn t stopped competitors from building out niches in other areas.

Project Well just raised $2 million to use food as medicine

Project Well, a startup taking a nutritional approach to chronic disease, raised $2 million. The startup plans to target the booming Medicare Advantage market. It works with food vendors and dietitians to get patients to eat healthier and manage conditions. Throughout her career, Lauren Driscoll has made caring for older adults a priority. After college, she went to work at a high school in Japan, a country where older people are given higher social status. Her grandmother also served as inspiration for her work, which began when Driscoll pursued a master s in public health at Columbia University in the 1990s. Driscoll is a veteran of the 1993 Clinton Health Care Task Force, where she helped craft healthcare reform. During her time at Oxford Health Plans (now owned by UnitedHealth Group) and Leavitt Partners, Driscoll has kept an eye on how Medicare, the health insurance for adults 65 and older, has transformed over the past three decades.

Insider s top healthcare stories for the week ending March 12

Insider s top healthcare stories for the week ending March 5

Insider s top healthcare stories for the week ending March 5
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Health strategies of CVS, Walmart, Amazon, Kroger, and Walgreens

America s biggest retail chains have been pushing into healthcare with mixed results. The pandemic has cemented the shift into healthcare for some retailers, while others have slowed their efforts. Here s how healthcare strategies from CVS Health, Walgreens, Walmart, and Kroger have played out. The pandemic is redefining what what health and wellness means for Americans. After nearly a year of extended isolation and more than 500,000 deaths from COVID-19, many corporate retailers have seen their attempts to take on the $3.8 trillion healthcare industry go sideways.  During the pandemic, established industry leaders have struggled to adapt, while newcomers hoping to get a piece of the pie had their hopes dashed by shifted priorities. In February, a preliminary analysis from the nonprofit Altarum estimated that in 2020, US healthcare spending may decline for the first time in 60 years.

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