How Your Grocery Store s Layout Is Costing You Money
msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
Sampling Is Back: Impossible Foods Tours Walmart
p2pi.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from p2pi.org Daily Mail and Mail on Sunday newspapers.
Find Out How Brands Are Partnering with Retailers to Monetize Rapidly-Changing Consumer Behaviors at New Path to Purchase Live in-Person Event
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
As the COVID-19 pandemic drove unprecedented pet adoptions and sales, Petco was busy laying the groundwork for a major reinvention that has culminated in a rebranding reflecting a new corporate philosophy focused on improving pets’ wellbeing.
“We set out to evolve from a pet retailer and redefine the category by becoming the leader in pet health and wellness,” Tariq Hassan, chief marketing officer at Petco, told the Path to Purchase Institute. “This journey began … with the understanding that pet parents see pets as part of their family and were seeking ways to take better care of them.”
Emboldened to advocate for these consumers, Petco made a series of product assortment changes while also expanding key service and resource offerings.