The LBE Trail showcases Peppa Pig’s Afternoon Bus Tour, a retro gaming activation, Mattel’s Tiger Shark Hot Wheels Monster Truck and much more. Brand Licensing Europe (BLE) will host a new Location Based Experiences (LBE) Trail at this year’s event, which takes place Wednesday 4th to Friday 6th Octo
Hasbro and The Path Entertainment Group to deliver Monopoly Lifesized keynote at Brand Licensing Europe 2023. Brand Licensing Europe (BLE) has unveiled its first LBE (location-based experiences) themed keynote session for 2023, plus a first look at ‘what’s on’ throughout the rest of the show, which