The Bologna Licensing Trade Fair/Kids is due to return to the Bologna Fiere Exhibition Centre for its 17th edition, from 8th to 11th April 2024. The licensing business fair is an integral part of the Bologna Children’s Book Fair (BCBF), the world's leading trade event for children’s publishing.
Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over cues that could appeal to children. What can brands do to steer clear of such issues?
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Millennial parents doing their Christmas shopping can expect to experience a sharp sense of déjà vu this year, as they’re likely to spot toys from their childhood that have stood the test of time.