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What s the best way for brands to handle disgruntled consumers venting on social media? Share Via: Where does customer grievance end, and social media bullying begin? Learnings from Gaurav Kapur versus Swiggy, and Mini Mathur versus Veneta Cucine India. “All happy families are alike; each unhappy family is unhappy in its own way,” wrote Leo Tolstoy in Anna Karenina . We (afaqs!) are adding a modern (read digital) update to this sentence and it now reads, “All happy customers are alike; every unhappy customer is unhappy in his own way.” You don’t need to make a joke, your ridiculous service is already a joke. Gaurav Kapur (@gauravkapur) December 8, 2020

Leo tolstoyMini mathurAkanksha patankar mirjiGaurav kapurNitin sethiAshwin varkeyIndigo airlinesVeneta cucineVeneta cucine indiaPatankar mirjiலியோ டோல்ஸ்டாய்மினி மாதூர்கௌராவ் கபூர்நிடின் சேதிஅஷ்வின் வர்கிஇண்டிகோ விமான நிறுவனங்கள்