Outdoors Wear Was the Defining Success Story of 2020
Outdoors Wear Was the Defining Success Story of 2020
Highsnobiety / Jason Pietra
If a tree fell in the forest this year, it probably ended up on @organiclab.
2020 is the year that the outdoors took over. Forget “trend” across every segment of fashion, outdoors wear was completely inescapable. Salomon, Arc’teryx, and Hoka One One dotted the Highsnobiety NEXT 20. Searches for “techwear” have doubled to an all-time high. H&M launched a hiking collection. And yes, your friend with the Air Diors now knows the word “GORP.”
Face masks may have been the must-wear (if it’s possible to frame simple human empathy as such). But in the apparel realm, outdoors fashion towered over everything.