Never Say Die is a new global whiskey brand that has taken a rather unique approach to its "world-first" bourbon. Initially developed in Kentucky, it finished its maturation in England after an ocean voyage.
The Beverage Testing Institute s North American whiskey judging awarded six whiskeys a coveted Platinum Medal–Superlative and 98 received a Gold medal
Wilderness Trail, a premium Kentucky bourbon and rye whiskey distillery, has been acquired by Campari, parent company of Wild Turkey, in a deal with a $600 million valuation.