NH Business Review
The Brady effect: New Hampshire Lottery sacked in Super Bowl betting
State takes a $3 million loss as New Hampshire bettors put their money on the Bucs and their QB
February 10, 2021
While New Englanders bet heavily on Brady and the Tampa Bay Buccaneers, the New Hampshire Lottery wound up $3 million in the hole on Super Bowl Sunday.
At a Tuesday hearing of the House Ways and Means Committee, Rep. Pat Abrami, R-Stratham, recalled asking Charles McIntyre, executive director of the Lottery – which oversees sports gambling in the state – “How’d we do this week with the Super Bowl?“ only to learn “since it was Tom Brady who was playing it was a disaster.”