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CEO of Ornua John Jordan.
There’s a bright future for grass-fed dairy, according to Ornua CEO John Jordan. He was speaking on Wednesday at the opening session of the Pasture Summit – a joint event organised by Irish and New Zealand dairy farmers.
“Take a packet of American butter and take a packet of Kerrygold and put them side by side. The American butter is white, it’s brittle and it’s difficult to spread.
“You take Kerrygold; it’s yellow, it’s got a softer texture and it’s got a taste.
“They’re attributes that are real and tangible that are driven by the fact it’s from a grass-based system,” Jordan said.
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