The government planning inspectorate rejected the plans on public safety grounds
- Credit: Google
An advertising agency hoping to turn its static displays into digital ones has had its plans dismissed by a government inspectorate on public safety grounds.
Wyse Media UK, based in Jedburgh, Scotland, appealed against Great Yarmouth Borough Council s decision last August to refuse the installation of two light-up advertising boards at the junction between Southtown Road and Pasteur Road/Bridge Road.
The government planning inspectorate rejected the plans on public safety grounds
- Credit: Google
The applicant said the digital boards, which would have changed slide every ten seconds, did not represent a significant change from the paste-and-paper boards already at the junction - and would actually add a more modern and contemporary look to the area.