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The Italian government's use of a computerized version of Botticelli's Venus as an influencer to promote Italian culture has been described as “humiliating” and “grotesque”. But it is not Italy's first ridiculous and costly tourism campaign. Italy's La Stampa daily looks at a long and solid traditions of failures when the country tried to promote itself as a tourist paradise.

United kingdomSanta margheritaGiuseppe salaDario franceschiniFrancesco rutelliAngela merkelPasquale garganoMaurizio martinaMatteo renziSilvio berlusconiEuropean central bank mario draghiItalian national agency of tourismCultural heritage francesco rutelliItalian national agencyCultural heritageTourism minister dario franceschini