– Paso Robles Downtown Main Street Associaton Executive Director Norma Moye has her own alley, now complete with a decorative archway created by local artist Dale Evers. It’s been labeled Norma’s Way for quite a while, but now it’s clearly more than just a street sign fastened to a building. After over two years of designing and creation, local artist Dale Evers realized his vision and honored Norma as “the stuff of folklore.”