Adopting less offensive and more inclusive team mascots will cost the Pascack Valley reigonal school district $300,000.
Superintendent Erik Gunderson pushed back at criticism of the cost and speed of the rebranding and said the board fast tracked the repainting of the football field end zones. At the end of the spring I talked about the different options. I said that we did not have to replace the end zone. I said that we could do a rebranding over many years. It was this board after a lot of consideration in the summer and in the fall that suggested we do this now, Gunderson said.