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Understanding Personalization and Privacy with First-Party Data : 4Hoteliers

Understanding Personalization and Privacy with First-Party Data : 4Hoteliers
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How Hotel Brands Are Using First-Party Data

Finding and appealing to travelers online means getting to know them their preferences, habits, and how these might change in the moment. Searching and booking travel no longer follows traditional paths. Travelers show intent at any time and any place.

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