Nexus Pioneers a New Payments Solution for SMBs in Real Estate Space
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Nexus and WePay launch new virtual card payment solution for sole proprietors and small businesses.
NexusDirect is a very practical solution for small suppliers who don’t have a dedicated AR employee or the time to process virtual cards, said Jennifer Coolidge, president of Nexus FALLS CHURCH, Va. (PRWEB) March 16, 2021
Nexus, a leader in AP automation and payments for the real estate industry, has pioneered a new payments solution in partnership with WePay, the integrated payments business of JPMorgan Chase & Co., to allow SMBs to accept payment through a virtual card to simplify their payment process and improve working capital.
Targeted at advertisers and agencies, the survey was launched with the aim to provide a health report for an affiliate industry. It took place throughout December 2020 and January 2021, and responses were gathered from over 180 advertisers and agencies who operate affiliate marketing programmes in the UK.
The Internet Advertising Bureau’s (IAB) inaugural Advertiser buyside survey found that the affiliate channel proved itself a powerful ally for retail brands in 2020, as more than half of them increased their performance marketing budgets. It also identified that cashback sites and editorial content are the most admired sources of affiliate sales.
Feedback was drawn from a spectrum of sectors and business sizes with general retail accounting for more than half of the respondents. This is the most comprehensive assessment of the affiliate channel since the IAB’s 2013 ground- breaking market study that provided the first independently verified scoping of the industry’s scope an
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Targeted at advertisers and agencies, the survey will provide a health report for an affiliate industry that reported 8% year-on-year growth in the UK back in April.
With many businesses involved in affiliate marketing reporting bumper performance across the year as well as significant peak season, Black Friday growth, it also gives the UK Affiliates and Partnerships Group an opportunity to take stock and prioritise work that could help drive additional spend next year.
The survey marks the first time the UK IAB Affiliates & Partnerships Group has collaborated with another local IAB to create a multi-national view on the affiliate channel. The Australian Affiliate Marketing Working Group has just closed its third annual survey with results expected in January. The UK data will be collated alongside that from Australia. By running a survey concurrently with the Australian affiliates group, brands eyeing future international expansion will be able to see what commonalities exist betw