GBH Insights Becomes GBK Collective, Names Szew EVP
December 9 2020
In the US, consumer behavior and analytics consultancy GBH Insights has been renamed GBK Collective, after its Partners Jon Greenwood, Eric Bradlow and Jeremy Korst. The company has also promoted Rebecca Szew to the role of Executive Vice President, Research and Insights.
New York-headquartered GBK Collective, which also has operations in Chicago, Los Angeles, London, Philadelphia and Seattle, offers a proprietary research model combining sector knowledge, research expertise and data analytics to help clients understand industry trends. Szew (pictured) joined nearly three years ago as SVP, Insights; having previously spent more than fourteen years at Kantar Millward Brown, where she latterly served as SVP, Client Services; and worked at IRI as Marketing Research Manager. In her new role Szew will oversee GBK s Research and Insights practice.