Greenix Pest Control receives private equity investment
LOGO: GREENIX
Greenix Pest Control, a subscription-based residential pest control service company headquartered in Orem, Utah, has partnered with Riata Capital Group, a Dallas, Texas-based private equity firm. The deal marks Riata’s first transaction in the consumer services sector. The deal was completed on Feb. 1; terms of the investment were not disclosed.
“We are excited to have Riata as our investment partner. They are a great fit for our company culturally and strategically,” Bob Nilsen, CEO of Greenix, said in a news release. “Both our customers and our teams in the field know they have our 100 percent commitment, which has been a cornerstone of our success in building Greenix to date. Our partnership with Riata will build upon this commitment as they bring considerable experience and resources to help further elevate the business while allowing us to remain true to our mission and vision.”