Generation Alpha, also known as the digital natives, is the first generation to be born and raised in a fully phygital world. This poses a challenge for marketers especially in our industry, as traditional advertising methods may not be as effective for this demographic. With advancements in technology leading to extended worlds that are almost indistinguishable from reality, companies will have to adapt their marketing strategies in order to reach the travelers and consumers of the future. The hospitality industry is at a crossroads, as it will either be a leader in adapting to this new landscape or fall behind. The question remains: how can hotels effectively market themselves to this new generation of tech-savvy, crypto/metaverse-native travelers of tomorrow?
During the first three episodes of Polybius, Hospitality Net s metaverse series focused on travel and hospitality, we discussed the basics (if you missed them, you can rewatch them here: https://www.hospitalitynet.org/polybius/).
A recent Hospitality Net World Panel viewpoint discussed the feasibility of a pass for unlimited stays would work for hotels. The viewpoint discusses the idea of hotels offering a pass for unlimited stays, similar to the all you can fly promotion recently announced by Frontier Airlines. Experts in the hospitality industry were interviewed, and opinions are mixed. Some believe that the idea could work for large hotel chains with multiple locations, but with limitations such as no more than one or two nights stay at any property per quarter. Others believe that the idea is more of a publicity stunt and would ultimately lead to customer dissatisfaction due to the restrictions and availability challenges that would be required to make it work. Some suggest that a subscription model with a fixed number of nights for a monthly fee would offer more potential for innovation in pricing structure.
If companies want to get into the metaverse business, they first must master the "metaverse lingo." It s easy to get lost in translation, with dozens of brand-new mysterious acronyms (NFT, DAO, DeFi.) and business neologisms (mining, minting, dropping, burning.). What is/are, in your opinion, the main term/s entrepreneurs need to understand to separate the hype from the business reality of the metaverse?
Frontier Airlines, a budget airline based out of Denver, Colorado, announced an all you can fly promotion that offers pass holders unlimited domestic flights, including to Puerto Rico.