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Tata Trusts B2B app to let businesses buy directly from artisans
While the app is the store front, a considerable work at the backend has gone in training and upskilling of artisans through Antaran where the focus is on handholding the artisans to be entrepreneurs
Sonal Khetarpal | January 19, 2021 | Updated 23:49 IST
Tata Trusts, through its craft-based livelihood programme Antaran, will launch a mobile app and website Craft Xchange to enable retailers, designers, boutiques buy directly from the artisans across the country. The intent of creating this app is to bring in transparency and facilitate easy communication between artisans and buyers. One of the key problems we found was the communication gap between the two and the app is built to overcome that, says Sharda Gautam, Head of Crafts, Tata Trusts.