THE STANDARD By
Philip Mwakio |
January 24th 2021 at 09:45:51 GMT +0300
The Kenya Association of Travel Agents (Kata) has signed a deal with two Rwanda agencies on the development of business and leisure travel in the region.
The partnership with Rwanda Development Board (RDB) and Rwanda Chamber of Tourism (RCOT), with the facilitation of East African Tourism Platform (EATP) will explore solutions to help the sector transform and pivot to new audiences through joint marketing activities.
These will include familiarisation tours and educational webinars targeted to increase opportunities for private sector actors in the travel industry.
The partnership was signed in Nairobi on Thursday by Kata Chief Executive Agnes Mucuha, EATP Chairman Fred Odek, Rwanda’s Ambassador to Kenya Richard Masozera, (representing RDB and RCOT) and RwandAir Country Manager Robert Okumu.