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About a third of DJI North American staff depart - sources Company faces geopolitical tensions, hit by U.S. restrictions Such headwinds risk DJI’s dominance being eroded - sources But company is a runaway leader in global and U.S. markets
SHENZHEN, China, March 8 (Reuters) - Chinese drone giant DJI Technology Co Ltd built up such a successful U.S. business over the past decade that it almost drove all competitors out of the market.
Yet its North American operations have been hit by internal ructions in recent weeks and months, with a raft of staff cuts and departures, according to interviews with more than two dozen current and former employees.
A file photo of a drone operator flying his drone as DJI holds a demonstration in Montreal, Canada. DJI, which has become a symbol of Chinese innovation since it was founded in 2006, is one of dozens of companies caught in the crossfire of trade and diplomatic hostilities between Washington and Beijing. Reuters
SHENZHEN, China: Chinese drone giant DJI Technology Co Ltd built up such a successful US business over the past decade that it almost drove all competitors out of the market.
Yet its North American operations have been hit by internal ructions in recent weeks and months, with a raft of staff cuts and departures, according to interviews with more than two dozen current and former employees.
Monday, 08 Mar 2021 07:27 AM MYT
DJI, founded and run by billionaire Frank Wang, said it made the difficult decision to reduce staffing in Palo Alto to reflect the company’s evolving needs . Reuters pic
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SHENZHEN, March 8 Chinese drone giant DJI Technology Co Ltd built up such a successful US business over the past decade that it almost drove all competitors out of the market.
Yet its North American operations have been hit by internal ructions in recent weeks and months, with a raft of staff cuts and departures, according to interviews with more than two dozen current and former employees.