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TV ad volumes in IPL 17 up 15% after 48 matches compared to IPL 16: TAM

TV ad volumes in IPL 17 up 15% after 48 matches compared to IPL 16: TAM
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Ad volume increases 15% in IPL 17 as advertisers and categories witness 40% and 33% rise

Ad volume increases 15% in IPL 17 as advertisers and categories witness 40% and 33% rise
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Ads on connected TV surge during IPL 2024 as BFSI, F&B categories increase volumes

Brands had an aggressive focus on targeting audience via CTV for matches held over the weekend to capitalize on higher viewership and engagement during prime slots.

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IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition | Advertising

The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.

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