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The UAB study revealed that specific linguistic styles within influencer posts can enhance or diminish engagement with the content. Parker Woodroof, Ph.D.Photography by Lexi Coon New research from the University of Alaba.

United statesParker woodroofSusan myersWilliamc mcdowellHollya syrdalLexi coonnewSandipan senUniversity of central arkansasSoutheast missouri state universityJournal of business researchTexas state universityBirminghamcollat schoolBusiness researchElaboration likelihood modelAssistant professorMarketing parker woodroof