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Duncan Channon launches TV spots encouraging baseball fans - and mainlanders everywhere - to make time for the good things in life
As part of its continuing bid to grow as a lifestyle beer brand, Kona is doubling down on its successful ‘Dear Mainland’ campaign. With the Major League Baseball season now in swing, and restaurants and bars slowly opening up with safety protocols, Kona will air fun new TV spots that encourage baseball fans - and mainlanders everywhere - to make time for the good things in life. The lighthearted spots feature the laid back ‘bruddahs’ who playfully share their sage island wisdom with us and encourage mainlanders everywhere to have better balance in our lives.