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Retailers enduring mixed bag of results 08:00 | 17/03/2021 While a number of brands are fading away in the Vietnamese retail landscape, others have stepped up their game to expand their market share. Despite last year’s woes, retailers are pressing on with plans to grab more market share. Photo: Le Toan After 22 years of operating in Vietnam, in early March, leading Thai retail group Central Retail officially announced the removal of the Big C brand, renaming its stores to GO! or Tops Market, which it uses across Thailand. “This is part of our rebranding plan,” confirmed a representative. Five years ago, Central Group forked out more than $1 billion for the Big C chain. However, despite accelerating growth in the retail market, Central Retail’s performance in the country began to slip after the deal. Most of the key branches in big cities reported a decrease or no growth in revenue.

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