“Giving Tuesday” was a term first coined in 2012, describing the Tuesday after Thanksgiving and marking it as a day devoted to generosity. Created by the organization of the same name, the day is meant to counter the consumerism of the preceding weekend. On this inverse Black Friday, non-profits can count on an uptick in donations and resources while for-profits can showcase their philanthropic identity by giving back. However, for organizations like Food is Free Bay Area (FIF), “Giving Tuesday” is merely business as usual. Tables and pallets replete with canned food and produce filled FIF’s distribution site at McCormack […]
“Giving Tuesday” was a term first coined in 2012, describing the Tuesday after Thanksgiving and marking it as a day devoted to generosity. Created by the organization of the same name, the day is meant to counter the consumerism of the preceding weekend. On this inverse Black Friday, non-profits can count on an uptick in […]