Amid a sea of fashionable pop-up stores and cafes attracting youthful trendsetters, a new boutique fair, Define: Seoul, has debuted this week in Seongsu-dong, eastern Seoul.
The inaugural design and art fair, Define Seoul, kicked off Wednesday, bringing together some 25 galleries and design brands from home and abroad in Seongsu-dong, one of the trendiest neighborhoods in Seoul, home to hip cafes, intriguing pop-up stores and shops. “Seoul is garnering unprecedented international recognition as one of the major art centers. Define Seoul encapsulates the idea of connecting design an.