this story has made big headlines in parish tabloids, so the mayor trying to reassure everyone that these killings were isolated and sarasota is not a dangerous place. it doesn t matter where you are in the city, where, what time of day it is, the city s commitment is to the utmost safety of all of our citizens, residents and visits in this community. reporter: and, of course, image is important. tourism officials using a public relations firm in london to contact major tour groups to reassure potential visitor and say so far they aren t aware of any trip cancellations. again, the investigation into these murders is not over yet, martha. martha: yeah. they got hit by the oil spill, and mow they want to get out many front of this. rick leventhal, thank you very much. of course, tourism is a big his this florida, there s a concern these murders could cause visitor to think twice before making a trip. in 2009 florida took in nearly $61 billion from tourism, 9.6