Luxury fashion house Balenciaga has unveiled a new campaign promoting a series of roughed up sneakers with an eye-watering price tag, and the internet has thoughts.
Balenciaga s new $2750 sneakers come fully destroyed stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.
Balenciaga revealed that the campaign photos show the shoes “extremely worn, marked up and dirtied” with the intent to convey that the sneakers “can be worn for a lifetime.”
The Paris Sneaker collection by Balenciaga features 100 pairs of limited edition extra-destroyed sneakers. The shoes start from $625, which is approximately Rs 48,304 and go up to a range of $1,850, which is approximately Rs 1,42,982.