Meliá Hotels International, the leading hotel group in Spain, recognised as the most sustainable company in the world for its sector by S&P Global, has begun implementing its new sustainable event initiative: Road to Net Zero Events. This project, which the company is presenting at the IBTM trade fair in Barcelona, is the result of technology developed in collaboration with Creast, a company that specialises in measuring, reducing and offsetting the environmental impact of events, which has been tested for the past year in Europe at Meliá Barcelona Sarriá and Meliá Berlin.
Article - Meliá Launches Initiative to Measure, Reduce and Offset the Carbon Footprint of Events - The hotel chain has developed its own measurement technology and is committed to offsetting the carbon emissions of all major events held at its hotels
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