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Is New York Cityâs Condo Market Making a Comeback?
Rachel Medalie, broker at Douglas Elliman and principal at Bespoke Living, on her expectations for the metro and why investors are confident in 2021. Mar012021
Image courtesy of Douglas Elliman
When most New York City developments postponed launching sales last year, Bespoke Living Principal & Douglas Elliman Broker Rachel Medalie had a totally different approach for 300 West, a 15-story condo building in South Harlem. During one of the most insecure times in the world, the project achieved a waitlist of 700 registrants. Hereâs how Medalie did it and what her thoughts are on the New York City condo market.
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Bespoke Living, based in Brooklyn, is a privately owned real estate development company that boasts more than 600,000 square feet in residential and commercial development experience. Spanning ground-up to adaptive reuse projects, the dynamic team of development professionals leverages their expertise, multitude of skill sets, and a rigorous approach to detail to provide a superior product to the marketplace.
With numerous projects in development throughout New York City, Bespoke Living’s newest venture is highly-anticipated 15-story luxury condominium, 300 West, in Southwest Harlem. Launching sales this past summer the building accumulated a waitlist of more than 700 registrants. In the first 60 days of being on the market alone, 300 West had more than 20 contracts out on apartments and more continue to be signed today as construction continues.