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The spirit of PLAY TOGETHER is captured in this campaign concepted and shot by Paris-based Jean Jacques Ndjoli, entitled Role Play. Ndjoli’s friends Malina, Basile, Johanna and Julien have each been shot both at play and at work, illustrating the collection’s versatility and universality. Of course, the iconic heart and eyes logo maintain its presence, evoking a symbol, a feeling. Nike collaboration immediately flew off Japanese store shelves when it launched earlier this month, but that was only a taste of what’s to come. Parisian photographer Jean Jacques Ndjoli, who lensed a CdG PLAY editorial last year, is rejoining the Japanese sub-label for another community-driven campaign dubbed “Role Play,” which highlights new wares created in partnership with both The Swoosh and Converse.