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Elf on the Shelf : How the brand evolved over 17 years

Elf on the Shelf started as a children’s picture book, now it’s a toy-based Christmas tradition

New yorkUnited statesCarol aebersoldChanda bellChrista pittsJames devaney gettySanta clausLumistella companyChristmas traditionShelf boyBest toy awardLearning express toysParenting mediaUnited states book newsCreative childThanksgiving parade

Elf on the Shelf : How the brand evolved over 17 years

Elf on the Shelf started as a children’s picture book, now it’s a toy-based Christmas tradition

New yorkUnited statesCarol aebersoldChanda bellChrista pittsJames devaney gettySanta clausLumistella companyChristmas traditionShelf boyBest toy awardLearning express toysParenting mediaUnited states book newsCreative childThanksgiving parade

Elf on the Shelf : How the brand evolved over 17 years

Elf on the Shelf : How the brand evolved over 17 years
fox9.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fox9.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesCarol aebersoldChanda bellChrista pittsJames devaney gettySanta clausLumistella companyChristmas traditionShelf boyBest toy awardLearning express toysParenting mediaUnited states book newsCreative childThanksgiving parade

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