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SAN JOSE, Calif., April 6, 2021 /PRNewswire/ TPCO Holding Corp. ( The Parent Company ) (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF) announces the launch of its first-ever integrated loyalty program, Caliva CLUB, now in beta with caliva.com customers.
Caliva CLUB (PRNewsfoto/The Parent Company)
Based on record online customer transaction growth of +141%
1 and an omnichannel platform that covers more than 50% of California today, Caliva, The Parent Company s direct-to-consumer platform, is piloting its new loyalty program via the brand s delivery channel. The launch, which is a key strategic driver for The Parent Company s broader digital innovation push, aims to enhance the consumer experience across the company s integrated omnichannel platform. The Parent Company has already seen robust growth on caliva.com and is excited to add to this momentum with Caliva CLUB, which will feature personalized promotions and offers to further