The company will use this capital to expand its offline footprint by opening more stores and also strengthen its online presence, as an increasing number of direct-to-consumer (D2C) companies look at an omnichannel strategy to drive growth.
Audio content platform Kuku FM, operated by Mebigo Labs Pvt Ltd, is in discussions with an overseas investor to raise fresh equity investment.
The Mumbai-based company, ..
The investment is mostly through secondary transactions as some of Purplle’s early investors decided to exit, the people cited above said on condition of anonymity.