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An increasing number of Indian audiences prefer streaming movies and shows on TV

An increasing number of Indian audiences prefer streaming movies and shows on TV
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Streaming on TV Gains Popularity Among Indian Viewers: NielsenIQ Study

Streaming on TV Gains Popularity Among Indian Viewers: NielsenIQ Study
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97% of respondents prefer streaming on TV around dinner time with family: Study: Best Media Info

97% of respondents prefer streaming on TV around dinner time with family: Study: Best Media Info
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Streaming Trends in India: How Audiences Prefer to Watch Movies and Shows |

Discover the preferences of Indian audiences when it comes to streaming their favorite movies and shows. Find out why streaming on TV is the preferred choice and learn about the most popular genres. Explore the study conducted by NielsenIQ and commissioned by Amazon.

78% of respondents prefer streaming content on TV: Study

While mobile is the primary mode of streaming content due to the wide reach of smartphones and affordable data plans, the study states that this is beginning to change in big cities.

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