and you are one of the reasons for that, pal. you are always up, always rooting. pretty cool. would have been cool if it was santa too by the way. the white house released this photo of that moment showing the president and the first lady talking on the phone while watching the parade broadcast. happy thanksgiving to all of them. black friday, cyber monday deal this is year may be more important than ever by the way, higher prices even higher demand putting shoppers on alert. and jo ling kent breaks it all down for us. reporter: the flood deals may be everywhere already, but another avalanche is on the way that thanksgiving weekend. i ve already started. i love getting ready for the holidays. reporter: as retailers try to capture your spending and make up for a tough 2020. everything we re buying is 75% at first and 25% on line. reporter: the rush comes as a clogged supply chain continues to trigger major delays on scores of gifts, motivating some