Paper Moose appoints James Sykes as head of strategy
May 19, 2021 11:19
Sykes is replacing Eddie Bennett, who previously held the role at the independent agency.
James Sykes, Paper Moose’s head of strategy
Sykes has worked for 15 years in WPP’s European creative, design, and media agencies. He was chief marketing officer Asia Pacific and Latin America at Beam Suntory. Skyes has worked with brands such as Jim Beam, Canadian Club, and Roku gin.
ADVERTISEMENT
Nick Hunter, CEO and co-founder at Paper Moose, said: “Having a strategic titan like James join the herd is incredibly exciting. His wealth of experience across business strategy, comms strategy and new product development is a thrilling complement to our creative offering and I’m very much looking forward to him sharpening all aspects of our strategy even further.”
Paper Moose Appoints James Sykes as New Head of Strategy
lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
May 12 2021, 10:47 am | BY Ricki Green | 4 Comments
(Pictured L-R: Nick Hunter, Jason Fidel, Georgia Shillington, Katie McIntyre, Pete Saladino, Kate Holdsworth, Divya Abe and Jeremy Willmott)
With the agency rapidly increasing in size, Paper Moose has announced the appointment of creative directors Jeremy Willmott and Kate Holdsworth, reflecting a stronger focus on conceptual creative capabilities.
Says Nick Hunter, CEO/co-founder Paper Moose: “It’s been an exciting decade of constantly evolving and reinventing how we can affect change through purpose-driven advertising. I am thrilled for Jeremy and Kate to be leading the creative output at this critical junction in the company’s evolution, bringing with them a wealth of experience that reflects the creative/production hybrid approach we are finding incredibly effective for our clients and partners.”
Paper Moose expands with appointment of 2 creative directors
May 12, 2021 1:39
Creative agency Paper Moose has announced the hire of two new creative directors, with Jeremy Willmott and Kate Holdsworth appointed to the roles.
The appointments come as the agency continues to grow in size and scope, and Paper Moose said changes reflect a stronger focus on conceptual creative capabilities.
L-R: Nick Hunter, Jason Fidel, Georgia Shillington, Katie
McIntyre, Pete Saladino, Kate Holdsworth, Divya Abe, Jeremy Willmott.
Willmott most recently spent four years as creative director for The Hallway, working across clients including ANZ, Google and Dexus. Prior to that, he had stints at M&C Saatchi, Saatchi & Saatchi, Kalido Australia and Red Engine SCC.
May 4 2021, 12:35 pm | BY Ricki Green | No Comments
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
felix / TPG Telecom: The Plan with a Bigger Plan
Paper Moose
The Plan with a Bigger Plan highlights the telco’s social and environmental mission.
After helping build the brand from the ground up, Paper Moose first released a pre-launch teaser video to educate and gather registrations of interest. Off the success of this, the brand launched earlier than scheduled.
The slow, soothing ads go against the norms of the mobile industry, reflecting felix’s different way of doing things, from balancing value with values, to the relief of switching to a plan that proactively does good (like working to plant one million trees). The campaign is still in market, but has already seen felix take over as Australia’s fastest growing telco.
vimarsana © 2020. All Rights Reserved.