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and discount stores. walmart said they re switching from buying a gallon of milk to a half gallon. they re pulling back on the big ticket items. the ceo of craft said they re making sure they have a lot of different sizes of ketchup. if you don t have much money, you can buy the smaller bottle. you ve seen companies changing their messaging and promotions. i want to play this ad starring shaq. it seems like places are giving you less and less food these days. it s called shrinkflation. this is shaqflation. dang, that s huge. extra pepperoni. shaqflation. what does this messaging tell us about what papa john is doing. i never thought i would see shaq and shrinkflation in the same ad. papa john s is saying it s not shrinking the size of its food. it s increasing the size of its

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