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The UAE is the first market in the MEA region to launch Oral-B's iO electric toothbrush

United arab emiratesPaolo ziliantiImage creditSenior brand directorOral care middle eastMostafa bin abdullatifOralb powerPharmacies acrossLinear magnetic driveSuperior cleaning actionRedesigned brush headBimodal smart pressure sensorSmart displayPersonalised brushing modesArtificial intelligence tracking