BLK, the largest dating app made for Black singles, launched a new advertising campaign,Â
Once You Go BLK, to reclaim and reappropriate the antiquated phrase âOnce you go Black, you donât go backâ. Instead of âpraisingâ outdated stereotypes of Black people, this initiative embraces the glory of being young, Black, and forging oneâs path in life. In order to bring this campaign to life, BLK also partnered with its local network of Black businessowners and creatives.
With over 4 million downloads to-date, the dating app aims to reframe what it means to âgo BLKâ through empowering messaging about the positive outcomes and implications of being part of both the Black and BLK communities.