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STORY mfg. Wants You to Buy Fewer Clothes STORY mfg. Wants You to Buy Fewer Clothes Story MFG “We build products to last because the most sustainable way to live is to buy less”, STORY mfg. writes in its brand manifesto. It’s rare that a brand actively asks its customers to buy fewer clothes, but STORY mfg. is not your average brand. Husband and wife team Saeed and Katy Al-Rubeyi are dedicated to lowering the climate impact of their label. If you could encapsulate the entire STORY mfg. brand into one word it would be natural. The label only uses biodegradable natural materials  cotton and linen and any offcuts will either be repurposed to become new items, used as tags on clothing, or get turned into nutrient-rich fertilizer. In addition, the buttons on each piece are made from nuts, and the clothing is packaged in biodegradable cornstarch, while the brand’s production facilities are almost entirely powered by renewable energy.

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