Brand battle: Pandora, Alex and Ani to fight it out
19.8 k views | Posted January 18, 2016 | By Coleby Nicholson The battle between Pandora Australia and Alex and Ani appears to have escalated, with the matter garnering attention from the wider jewellery industry and mainstream media.
As first reported by
Jeweller in December 2015, the trouble started when Pandora Australia and New Zealand president Brien Winther advised the brand’s retail stockists against simultaneously stocking US jewellery range Alex and Ani. The newcomer, Alex and Ani, was introduced to the Australian and New Zealand market about one week prior by House of Brands, which is owned by former Pandora Australia and New Zealand president Karin Adcock.