Natural diamond organisations protest Pandora statement Posted May 12, 2021 | By Arabella Roden ⢠Editor Several diamond and jewellery industry associations have demanded Pandora Jewelry retract elements of a recent statement regarding its decision to stop stocking natural diamond, claiming it promotes the “false and misleading narrative” that lab-created diamonds are “an ethical choice” when compared with natural diamonds.
In a joint statement dated 7 May, the Natural Diamond Council (NDC), CIBJO, the World Diamond Council (WDC), the Responsible Jewellery Council (IJC), and the International Diamond Manufacturers Association (IDMA) objected to the messaging in Pandora’s announcement of its new lab-created diamond range, Pandora Brilliance.
Published May 7, 2021 1:30pm
Photo: Pandora/IG Pandora, one of the world’s biggest jewellers, announced that it will no longer be selling mined diamonds amid environmental and labor concerns in the mining industry. Instead, the Copenhagen-based company will be shifting towards laboratory-made diamonds which it emphasized to have the same “optical, chemical, thermal and physical characteristics,” according to a CNN report on Tuesday. The new collection, called Pandora Brilliance, includes necklaces, earrings and rings. It is set to roll out in the United Kingdom first before being launched globally next year. “They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone,” Pandora CEO Alexander Lacik said in a statement.
May 5, 2021
The new collection – called Pandora Brilliance – will be rolled out in the U.K. first and then worldwide next year.
SHOW TRANSCRIPT
Pandora will soon exclusively use lab-grown diamonds.
The company s CEO says it s the right thing to do.
He says it s cheaper too – lab diamonds cost about a third of what real diamonds cost.
The new collection – called Pandora Brilliance – will be rolled out in the U.K. first and then worldwide next year.
Ashley Graham talks valuable fashion advice, the return of 2000s trends and sustainability
Plus, the fashion staple she swears by. May 6, 2021
As a fearless champion working towards making the fashion industry more inclusive, Ashley Graham has carved out a place for herself as a respected changemaker and role model. Whether she s setting the runway ablaze at Fashion Week, calling for greater body diversity and representation, or candidly discussing the realities of motherhood on Instagram, Ashley s actively shaping the future of fashion for the better. And now she s added another string to her bow.
This week, Ashley announced her role as ambassador for Pandora Brilliance, the jewellery brand s first sustainably lab-created diamonds collection and first CarbonNeutral certified product. With prices starting at £250, the range aims to make the diamond market more accessible to shop, and ethical to produce.
diamonds.
with a campaign headed by model Ashley Graham and
actress Rosario Dawson.
As the world s largest jewellery company, Pandora sells more than 85 million pieces of jewellery per year, so a move away from mined diamonds marks a major change for the industry as a whole.
In a statement about the launch, Pandora s chief executive Alexander Lacik said that lab-created diamonds have the same optical, chemical, thermal and physical characteristics as traditionally mined stones. He
said that synthetic diamonds are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda.