SWEET GOLD. A vendor sells ripe mangoes at a market in Ilocos Norte in this undated photo. Fruits like these and other farm produce from the province were brought to various parts of Metro Manila, through the "producer to consumer" program, and sold directly to consumers at lower prices. (Photo by Leilanie Adriano) LAOAG CITY - The Ilocos Norte government is bringing its "producer to consumer" (P2C) program to San Juan City in Metro Manila this year. On Monday, members of the Sangguniang Panlalawigan unanimously approved Resolution 088-2023 authorizing Governor Matthew Joseph Manotoc to enter into a memorandum of agreement with the city government, represented by Mayor Francis Zamora for the P2C program. Designed to protect consumers by providing direct access to farm commodities and to provide better economic opportunities to micro, small, and medium entrepreneurs (MSMEs), the P2C under the Kadiwa program of the provincial government helps farmer-producers and proc