Companies try to meet demand for safer water By ZHU WENQIAN | China Daily | Updated: 2021-04-21 09:11 Share CLOSE A Truliva employee (left) shows a consumer how to operate a water purification product in Beijing. [Photo provided to China Daily]
Demand for safer and cleaner drinking water is soaring in China on consumer concerns about health and safety at home, offices and restaurants.
Younger consumers are showing a stronger desire for improved water quality, a recent report found.
Those born in the 1990s are also keen to upgrade their water purifying devices at home.
That s not all. Younger consumers are willing to use professional means to judge the quality of water, according to a survey from market research company Ipsos.
From:ChinaDaily | 2021-04-21 09:11
Demand for safer and cleaner drinking water is soaring in China on consumer concerns about health and safety at home, offices and restaurants.
Younger consumers are showing a stronger desire for improved water quality, a recent report found.
Those born in the 1990s are also keen to upgrade their water purifying devices at home.
That s not all. Younger consumers are willing to use professional means to judge the quality of water, according to a survey from market research company Ipsos.
China s water purification device market size is estimated at 40 billion yuan ($6.13 billion) in annual sales. About 20 percent of Chinese families have water purification equipment installed at home, according to British-Dutch consumer goods company Unilever Plc.
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