means a stamp of excellence. we ve really stuck to what we do. how many companies who started back 159 years ago building a particular product are still building that same product today? that, in my word, speaks volumes. throughout the day here at the summit, we ve been collecting questions from the atte attendees and the questions they have about running their business and we have our pan aal here. reba is one of our regular panelists and founder and ceo of grow business media and the leading financial website for women. thank you so much for joining us. thank you for having us. the first question comes from annette. a dynamite branding story but the company does not have strong enough distribution, do you resist the temptation to go out with your story of a first and